Runkeeper practices what it preaches: "Everyone. Every Run." In preparation to launch their new brand, my good friend Erin (Director of Marketing there - yeah, she's big time) reached out to facebook for volunteers for some running photos (and Paul volunteered me...!). She wasn't looking for models posing as runners, but instead real people to represent Runkeeper's brand in an effort to be accessible rather than aspirational. I totally see her in their new message of being approachable, supportive, and real - because that's the kind of friend she is! Basically she made this all happen and I'm so proud of her and excited for Runkeeper!
As a real runner, I personally love it because it is a healthy way to compete with myself, it is always available, and it clears my head (...after the first 10 minutes of thinking how much I hate running - let's be honest). And I love the Runkeeper app because it kinda does it all! It knows to pause when you are at a traffic light, it tracks exercises other than running like spinning and hiking, and it encourages you to be social by tagging your friends so they can like your workouts (I personally love knowing my friends ran while I was binge-watching netflix - ha!). And my personal favorite, you can control the audio cues. Is it one of those days you need to know when you've made it a quarter of a mile? There's an option for that! ;)
Anyways, I was very excited when they chose some of my pictures so I just had to share! You can download the app here and if you do, send me a friend request!
Anyways, I was very excited when they chose some of my pictures so I just had to share! You can download the app here and if you do, send me a friend request!
{don't you love their new logo? The shoelace is fun and the colors are energetic}
I met Mikhail for some shots for Runkeeper in the middle of the week. Roswelle was actually in the BoB watching him take the pictures! It was a very casual shoot along Carson Beach in South Boston after a long day.